I recently clapped eyes on a piece of graffiti that took me back. For starters, I’m not sure graffiti is the popular art form it once was. It’s like seeing a cassette tape. I’m not a nostalgic person by nature, primarily because I was a perpetually confused and nervous child, so I have no longing to return to a simpler time. Childhood is only considered simple because adults assume children haven’t worked out that adults are full of shit and have no idea what they are doing. We all knew.
Still, the graffiti I saw was once popular. It was almost a meme before memes. It was so common as to be considered cliché.
I refer to the hastily scrawled statement, ‘I Woz ‘Ere.’ It rarely actually has the apostrophe to represent the missing H, but leaving it out made me feel uncomfortable. Funnily enough, when presented with woz and ‘ere, I never read it in a youthful slang way but instead with a West Country accent. As if the town was regularly invaded by farmers who wanted their presence to be known.
‘I woz ‘ere’ is an interesting one. I’d go so far as to say it’s incorrectly worded too. It’s got the wrong tense. I don’t think anyone really cares about being remembered. Not after they’ve left the area or indeed shuffled off. We are all fully aware that our lack of presence is of no consequence, especially to us, as we are usually more preoccupied with where we are. Unless we’re dead. In which case we have either ceased to exist or have ventured into another state of existence, in which case we have other more pressing things to worry about, like ghost snakes.
This kind of graffiti doesn’t strike me as done for the sake of destruction either. There’s not any malice in it. There’s no artistic drive or political meaning. There’s no rebellion in it either.
Really, all a person is saying with that is, ‘I am here.’ I’m not certain they are necessarily saying it to anyone in particular. It’s just the act of doing solidifies the concept. It’s a reaffirming statement. I am here. I exist. I am a human, and I am here.
Maybe I just haven’t been looking for it and therefore am mistaken in the belief that ‘I Woz ‘Ere’ ever went away. It’s return, to me if no one else, indicates a turning point.
The need to reassure oneself that ‘I am here’ has never been more important. We live in a strange age where our humanity has been stripped away. It’s been a slow stripping, something that happens after every gym session when my body finally realises what the hell I’ve just done and can no longer move.
Arguably, it started with Facebook. Well, really it started with Myspace, but that at least taught people some basic HTML. Come to think of it, I think I’m eventually going to conclude it started with the advent of modern capitalism, as I am wont to do, but for the sake of not losing focus, let’s start with Facebook.
Facebook, ironically branded Social Media, allowed us to start living our lives a bit more digitally. It was a slow evolution, because it largely facilitated people meeting up in real life and then sharing the photographic evidence of the meet up, lest those who attended forgot they were there (which considering this was around the time I discovered I like drinking is entirely plausible). But then came camera phones, which ultimately led to more and more selfies, which led to a greater focus on the self. Which led to a gradual distortion as to what the self was. The selfie made it all external.
Anyway, I grew tired of Facebook quite quickly, and ditched the whole thing. I swiftly discovered I stopped being invited to things, with the excuse afterwards being ‘You aren’t on Facebook, so I couldn’t add you to the invite.’
I will accept that it’s entirely possible that I wasn’t invited because people didn’t want to invite me and, by not being on Facebook, I simply offered a handy excuse. I can picture people saying ‘Imagine if he was here, talking about the stripping away of humanity. It’s never that deep bro; you’re just autistic.’
What was I talking about? Oh yeah, being detached from Facebook meant I swiftly became detached from certain friends. Facebook boomed into the monster it is today. Instagram emerged. TikTok. All manner of attention hungry apps. People in their thousands, millions even, clutter the internet with content. With images of their apparent lives, with their thoughts, feelings and opinions. There’s so much of it all the time. People have rapidly become these nebulous entities on our screens. We have no real connection. They’ve become soundbites. They’ve become disposable.
Then there’s streaming. Netflix, Disney+, Amazon Prime, Apple TV, they’re all working hard to pump content into our homes. All working hard with the food delivery apps of Just Eat and Uber Eats to ensure we stay in the confines of our homes.
Every so often, something decent slips through, but by and large it’s all slop. There are some ominous industry terms thrown about these days like content not being ‘Second Screen’ enough. Social media giants hired gambling experts to make their platforms as addictive as possible. Streaming giants on the other hand are hiring creatives who can produce shows that can be followed whilst ‘scrolling’.
So, we have social media sapping away at real relationships and streaming services commodifying art and entertainment in a bid to make it as uninspiring as possible.
Then there are dating apps. Romantic relationships commodified. Once upon a time, if someone said you could subscribe to a service that flashed some pictures in front of you and you chose the ones you liked in the hope of sleeping with them, you’d have thought they were part of a weird sex trafficking cult and erupted into violence.
Meeting people has become all the harder and all the more stripped from humanity. On the off chance that you ‘match’ you have the option to ‘unmatch’ at the touch of a button. I wonder how many times, before the advent of online dating, people just wordlessly abandoned an interaction because it wasn’t ticking all their boxes.
People are reduced to profiles. They’re to be judged on a handful of photos and half-a-dozen words.
Then couple the fact that the digital world of the internet is driven almost solely by division. So many sites just want clicks. They want eyeballs on page so they can sell that sweet sweet advertising space. The easiest way to get this is to generate conflict.
Everyone is reduced to labels in all their hollow glory. Millennials, Gen-Z, Boomers, Liberals, Conservatives, MAGA, Alt-right, clinical sounding words devoid of any real meaning.
We’re all told what our labels are and then we’re pitted against each other. We must fight to the last and give no quarter. Those with different labels to us are not human. None of us are. We’re consumers. And we consume slop.
To pay for all this slop and a place to live as we lap it up, we work at screens, tap-tapping away. We have to work endlessly to keep the economy afloat. We work at screens, tap-tapping away. The emptiest of all the words deified to point of being the be all and end all of all things.
Is the content nourishing? Does it make us feel? Is there anything left behind the profiles?
Every so often, it’s healthy to remind ourselves that we are here.
Well, that got out of hand.

